Fractional CMO / Fractional Head of Growth

IBLV Automated is a growing financial technology and trading software company. Historically, much of our growth has been founder-led and organic. We are now looking for a senior fractional marketing/growth leader to build the next stage of our acquisition engine: a measurable, diversified system that grows IBLV as a company and product brand—not only as an extension of the founder’s personal audience.

This is an executive-level fractional engagement for someone who has previously built or scaled customer acquisition for SaaS, fintech, subscription software, digital products, or adjacent businesses. The mandate is not simply to create a marketing plan. You will diagnose our current acquisition model, establish the strategy and measurement infrastructure, prioritize channels based on economics, launch or oversee initial growth initiatives, and help us build the internal marketing function that can execute the system long term.

We want IBLV to continue benefiting from the founder’s authority and audience while becoming materially less dependent on the founder posting consistently to generate demand.

Initial Engagement

• Fractional / contract executive leadership
• Target initial engagement: approximately 90 days, with potential ongoing fractional relationship
• Remote
• Work directly with Founder & CEO
• Scope and time commitment finalized based on proposed engagement

Success means IBLV leaves the engagement with a clear ICP and positioning, reliable attribution, defined acquisition economics, prioritized and tested growth channels, a documented growth roadmap, a marketing operating cadence, and a clear plan for the permanent team required to continue scaling.